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1.
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) by Paul W. Farris, Neil T. Ben... ISBN: 9780137058297 List Price: $54.99
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2.
Key Marketing Metrics : The 50+ Metrics Every Manager Needs to Know
Key Marketing Metrics : The 50+ Metrics Every Manager Needs to Know by Bendle, Neil T. ISBN: 9781292360867

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3.
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Metrics: 50+ Metrics Every Executive Should Master by Neil T. Bendle, Phillip E. ... ISBN: 9788177584905

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